Data to Dollars
SB memory drives. The tiny, pinky-sized hunks of silicon, metal and plastic have become so powerful that they can store whole hard drives worth of information. It's a good thing too, because the amount of data people need saved has been growing right alongside the storage wonders. Music. Digital photos. Catalogs, technical manuals and PowerPoint presentations. All these are only going to become more common and more complex as time goes on. Accordingly, data storage is going to become even more in demand, as will ways to distribute said data.
Among other things, this means that the USB drive is destined to become a basic tool of the business world, joining other promotional greats like pens or drinkware. Sure, there might be a few more wrinkles in the marketing tactics for flash drives than the other two previously mentioned stalwarts, but once the wrinkles are smoothed out, you'll have a product in your roster that can be just as successful as its non-electronic brethren.
NOT JUST FOR THE GEEK SQUAD
The first hurdle to cross when learning how to sell USB drives is to get over the idea that they're fringe products valued only by tech-savvy companies and computer-reared youth. It's true that people more comfortable with technology may be more likely to buy, but not only is that distinction rapidly becoming meaningless as the country's overall computer literacy rises, it's also a limiting way to think of the product. Think of the drive as a more portable, imprinted version of tangible marketing copy, like catalogs or sales flyers, that can work for any company which has information they want to get out to customers.
"I really do feel that any customer or prospect could fit a USB drive into their marketing or brand awareness campaign," said Tony Anderson, owner of TNT Promotions Inc./Geiger, Orange County, Iowa. He said he typically sold more to markets with a technology edge, but was careful to corroborate that the products are undefined by markets, instead focusing on their ability to help spread information. "What I've found is it's almost a better fit for the markets that have never thought how they might even use a USB," said Anderson, who cited an example of a large church to which he sold USBs devices. He explained the church used the drives in its welcome center, loading things like service times, welcome videos, information for ministry groups and anything else a first-time visitor might need to know.