Data to Dollars
The final issues that both Anderson and Pamboukas spoke at length about were pricing and product sources. Like other popular products, since becoming successful USBs have split into two main classifications: those that are low-cost commodity products, and those that use better parts and are more reliable, but cost more. What route you choose is up to you, but if you want to avoid price wars and use higher-end, less risky products, Anderson had some advice.
"Be knowledgeable about pricing objections," said Anderson. "I would recommend educating buyers beyond the basics, discussing things like failure rates, ROHS compliance and any warranties that are available," he said. "Those are three big things we try to touch on when we're quoting."
As for how to pick out a good drive, both Anderson and Pamboukas emphasized the importance of tier-one, name-brand memory from manufacturers like Samsung, Intel and Toshiba. "Because of the high-end chips that are used … you'll have well less than one percent in terms of failure rate," said Pamboukas. For assurance beyond that, look for suppliers like iClick who test all the products before shipping, swapping out the small percent that fail with working back stock. That way, you rely less on warranties to make sure your client gets only working products.