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NOT JUST FOR THE GEEK SQUAD
The first hurdle to cross when learning how to sell USB drives is to get over the idea that they're fringe products valued only by tech-savvy companies and computer-reared youth. It's true that people more comfortable with technology may be more likely to buy, but not only is that distinction rapidly becoming meaningless as the country's overall computer literacy rises, it's also a limiting way to think of the product. Think of the drive as a more portable, imprinted version of tangible marketing copy, like catalogs or sales flyers, that can work for any company which has information they want to get out to customers.
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- Companies:
- iClick
Michael Cornnell
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