Tips of the Trade: “Getting Referrals”
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By Ilise Benun
www.marketing-mentor.com
Everyone knows that the best way to get new customers is through referrals, and there are two elements that make it so: trust and timing.
If someone comes to you by referral, you don’t have to “sell” the person on what’s so great about you. He or she comes to you with at least some trust already in place. He or she probably also comes to you in his or her moment of need, so timing is on your side.
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