Tips of the Trade: “Getting Referrals”
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The downside of referrals is that you can’t control when or how many come along, which can put you in a dangerous position, especially if you rely on word of mouth as your only marketing tool (and many people do).
You see, getting referrals is a passive way of marketing; in fact, I don’t consider it marketing at all, unless you are proactive and go out seeking referrals. But how?
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