Tips of the Trade: “Have Realistic Expectations”
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It’s essential to have realistic expectations when you’re reaching out to new prospects. Otherwise, it’s really easy to get discouraged.
You may wish people would say, “I’m so glad you called. I have a very creative project with a generous budget that would be perfect for you.” That rarely happens.
What does happen, if you’ve targeted your market correctly, is that the people you call will be mildly interested in what you have to offer. That’s a good thing. That’s what you want.
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