Tips of the Trade: “How to Build Your Own Marketing Machine”
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Step 1: Choose a market:
Your marketing machine needs a focus on one market, which isn’t to say you can only work in one market. But it’s best to start with one, get it going and then add additional markets later. Using a variety of marketing tools within a single market means that your prospects will see your message in more than one place--at a trade show, in a publication they read, in their inbox--and it will have a much stronger impact. When it comes to choosing a market, start with what you know, especially if you’re going out on your own after working in-house or for another design firm. A marketing machine built on past experience will yield clients more quickly than one you built from scratch.
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