Tips of the Trade: “How to Choose the Right Supplier Everytime”
By Rosalie Marcus
The Promo Biz Coach
How do you choose suppliers? Do you go by price? What about service? Do you get recommendations? And what makes a really good supplier? What do you do if a supplier makes a mistake? Are there a set of standards that all suppliers should adhere to?
With thousands of suppliers in the promotional products industry and new ones entering every day, how can you make the best choice? These days, many suppliers have the same or similar products making it even more challenging, especially if you’re a novice.
Choosing the right supplier every time is crucial to your success as a promotional products consultant. Make a mistake here and you can lose valuable customers and revenue!
Here are some guidelines to start with for choosing suppliers wisely:
How responsive are they? How quickly do they return your calls?
Can the customer service people answer your questions easily?
Do they offer quality and event day guarantees?
Do they offer case histories?
Do they have a Web site with ideas for selling their products?
How committed are they to the industry?
Do they have an outside rep to call on you?
Do they subscribe to ethical business practices?
What do others in the industry say about them?
How quickly can you get samples ?
What is their procedure for handling problems on orders?
Do they have inventory when you need it?
The best suppliers are partners in your success, the more wisely you choose, the more profitable you’ll be.
Rosalie Marcus, The Promo Biz Coach shortens the learning curve for people in the promotional products industry helping them make more money with less effort in less time! Get a FREE mini Audio Course: 7 Proven, Easy Steps To Skyrocket Your
Promotional Sales at www.promobizcoach.com. Contact her at firstname.lastname@example.org or (215) 572-6766.