Tips of the Trade: “How To Get Your Foot in The Door of the Big Companies”
4. You need an account entry campaign and you need to be patient. It can take anywhere from 7 to 10 contacts on average to set up a meeting. These contacts can include voice mail, e-mail, letters, white papers, articles of interest and more. Each contact needs to focus on issues important to the prospect, not your company.
Yes, it’s not always easy to get the big accounts, but it is certainly possible. If you’re looking to increase your sales dramatically, read this book!
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