Tips of the Trade: “Start Telling the News”

By Colleen Wainwright, www.marketing-mentor.com

Here are the first two of my 12 tips for creating a newsletter people will read every time it hits their inbox:

Every time I sign up for a new newsletter, I cross my fingers and hope. And almost invariably, I am disappointed. It’s very hard, apparently, to get a newsletter right, and really, really easy to screw it up.