Tips of the Trade: “Start Telling the News”
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By Colleen Wainwright, www.marketing-mentor.com
Here are the first two of my 12 tips for creating a newsletter people will read every time it hits their inbox:
Every time I sign up for a new newsletter, I cross my fingers and hope. And almost invariably, I am disappointed. It’s very hard, apparently, to get a newsletter right, and really, really easy to screw it up.
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