Tips of the Trade: “The Myth of the Elevator Speech”
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Lawyers, for example, might offer an elevator speech along the lines of “I add value to leading privately held companies by addressing the sophisticated legal issues relating to complex ownership succession.”
Nice try.
Or, they might turn themselves upside down and inside out figuring out, as one expert recently put it, how to “spark interest in the potential client without sounding like a salesperson.”
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