Tips of the Trade: “The Secrets of Marketing”

By Ilise Benun, www.marketingmentor.com

Are there really any secrets about marketing?

That’s what someone asked me the other day when I was describing our latest offering: Pricing and Marketing Secrets (www.pricingandmarketingsecrets.com).

At first I had to laugh because, let’s face it, there are no secrets. What we teach is neither original nor unusual. It’s all common sense and common knowledge.