Tips of the Trade: “When is it too late to follow up?”
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By Ilise Benun, marketing mentor
The simple answer is never.
Follow up is the key to growing your business. When and how you do it is up to you, but you can always do it. There’s no time limit or statute of limitations on following up. It’s better to conduct follow-ups sooner rather than later, but it’s never too late.
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