Tips of the Trade: Are You Doing this Smart Strategy?

By Rosalie Marcus, The Promo Biz Coach

If you’ve ever taken a class with me or participated in my Business-Boosting program you know I’m a big believer in the power of handwritten thank you notes.

I know this may sound like your mother talking, but they really do work!

And you can do them in less time than you can imagine. I’ll show you how.

First, in case you doubt that they are important, or that they really make a difference, read on...

Ninety nine percent of the mail we get is computer generated , easy to dismiss and put in the trash, but a handwritten note always gets opened.

Everyone likes to feel appreciated.

Your clients will remember your thoughtfulness and professionalism. And they’ll remember you the next time they are ready to place an order.

Ok, I know this sounds like a great theory, but here’s the proof.

I recently sent a short handwritten thank you note to a client. Someone who has very little time to talk to me, you know a busy corporate person, who just wants me to get the job done and do it right.

So you can imagine how I felt when I received this note:

“It was a real treat to get a note card with a personal message written in ink! There is just nothing like it. It reminds me of my mother-in-law, who was a wonderful woman and who was especially fond of those of us who knew enough to take the moment necessary to put pen to paper. Thank you very much for your note, Rosalie. I appreciated it.”

I got a thank you for my thank you! Plus, two nice size orders and a request to submit a proposal for more items.

Most of your clients won’t take the time to acknowledge your note, but don’t think they don ‘t appreciate it.