Tips of the Trade: Are Your Proposals Too Generic?

By Ilise Benun, marketing mentor

Would this be an accurate description of the proposals you write: “Fluff in the front and back with a tidbit about the project sandwiched in between.” If so, maybe that’s why they end up in a black hole.

You need a template, of course, for material that applies to many prospects. But the key to an effective proposal is customizing each one so that your prospects can tell that you really took time to think through their situation.