Tips of the Trade: Does every business need a tagline?
By Ilise Benun, marketing mentor
A tagline is a sentence or phrase—memorable and easy to understand—that conveys the essence of your business in a nutshell. (Easier said than done.)
Because it usually accompanies your company name, whether on your business card or the masthead of your Web site, the purpose of a tagline is to build on your company’s name to reveal a bit more about what you do for your clients.
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