Tips of the Trade: Don’t be a Robot
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By Ilise Benun, marketing mentor
Have you noticed that small business owners have been working on their “10-Word Blurb”—how to answer the question, “What do you do?” in a way that will engage another in conversation. (Maybe you have, too?)
But, have you also noticed that a lot of them sound robotic?
While it’s important to have a clear and concise blurb, it’s also essential not to put the other person to sleep. To make your 10-word blurb more spontaneous, try this:
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