Tips of the Trade: Don’t be a Robot
By Ilise Benun, marketing mentor
Have you noticed that small business owners have been working on their “10-Word Blurb”—how to answer the question, “What do you do?” in a way that will engage another in conversation. (Maybe you have, too?)
But, have you also noticed that a lot of them sound robotic?
While it’s important to have a clear and concise blurb, it’s also essential not to put the other person to sleep. To make your 10-word blurb more spontaneous, try this:
1. Look directly into the other person’s eyes. That way, even if you’ve said it before, this is the first time you’re saying it to this person; looking directly at them reminds you of this.
2. Let yourself be imperfect. That’s what conversation is. You’re not making an important speech. If they don’t understand, try something else.
The next Marketing Mentor Coffee Break, a free conference call series, will take place on Thurs., May 31 at 1:00 PM (pacific)/4:00 PM (eastern). To reserve a spot, e-mail firstname.lastname@example.org.
For more marketing tips, visit www.marketing-mentor.com.