Tips of the Trade: Don’t Throw Away Business Cards

By Ilise Benun, marketing mentor

Today, my client, Christian, is going through his trash. He’s looking for the business cards he threw away after the last Chamber meeting he attended.

Why did he throw them away? Well, that was my question and here’s what he said: “Those people didn’t even talk to me. We didn’t make a connection. They just gave me their card.”