Tips of the Trade: How Much Time Does Blogging Take?
By Ilise Benun, marketing mentor
If you want to start a blog, you might be wondering how much time it really takes.
In terms of set up, it can take as little as 5 minutes—really. But if you want a special graphic treatment, it could take up to an hour, which is still not much.
When we asked our Blog Mistress, Colleen Wainwright, how much time she spends, here’s what she said:
On MarketingMixBlog.com, which I both administer and write for, I spend between 30 minutes to two hours per week. It’s a group blog, so Ilise spends time writing and we have occasional guest bloggers.
On my own blog, www.communicatrix.com, I spend between two and five hours per week, but I write looooooong posts, which is not typical—and not particularly recommended. Most people like reading short bits on the Web, and the most successful bloggers seem to deliver their content that way, too.
In the beginning, allot one hour per day. There is a learning curve for pretty much every aspect of blogging. It’s going to take you some time to get used to the software [and other specialties that goes along with blogging]. Eventually, you get used to writing off the top of your head, and it goes much faster.
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