Tips of the Trade: Should You Blog?

By Ilise Benun, Marketing Mentor

Should you have a blog?

That’s the question “du jour” these days.

The answer: it depends.

(We’ll be answering the question live and in more detail in a free conference call on April 26.

If you still don’t have a Web site, a blog is a simple way to put one up. A blog literally takes 10 minutes to create and you don’t need any technical expertise. Plus, the simple ones—blogger.com or typepad.com—are free (or almost)!