Tips of the Trade: Should You Blog?
By Ilise Benun, Marketing Mentor
Should you have a blog?
That’s the question “du jour” these days.
The answer: it depends.
(We’ll be answering the question live and in more detail in a free conference call on April 26.
If you still don’t have a Web site, a blog is a simple way to put one up. A blog literally takes 10 minutes to create and you don’t need any technical expertise. Plus, the simple ones—blogger.com or typepad.com—are free (or almost)!
If you do have a Web site and want to integrate a blog, that’s good too. “Blogs are conversations, not ads. They’re less promotional and less formal than a traditional static Web site, so you can speak in your ‘everyday’ voice, which is often more friendly and approachable,” so says Colleen Wainwright, a designer who blogs at www.communicatrix.com.
“You can combine personal and professional elements in your blog; how much depends on what you’re comfortable with, and what your prospective clientele will be comfortable reading about you,” she added.
If you want to know more about how to use blogs in your business, join us when we launch Marketing Mentor Coffee Break on Thurs., April 26 at (1 p.m. Pacific/4 p.m. Eastern). It’s a free 60-minute conference call where we’ll be interviewing Colleen about how and why to blog.
For more marketing tips, visit www.marketing-mentor.com.