Tips of the Trade: ‘Tis the Season to Work the Room Quickly
By Ilise Benun, www.marketing-mentor.com
Like it or not, with Halloween behind us, the Thanks-chris-new-kwanz-ukkuh season has officially begun. For many of us, that means attending a lot more events, networking and otherwise, than we do during the rest of the year.
Bruce Allen over at Marketing Catalyst has some interesting ideas about how to maximize your time at an event when you absolutely, positively can’t stay for the duration. (He’s an attorney, and a gracious one at that, so his disclaimer states that he does not advocate early departure; he just gets that sometimes it’s necessary.)
What’s interesting is that a few of the tips are great party-hacks for introverts who might otherwise stay all night and not work the whole room. I also like his idea of offering to pick up drinks for a small group on your way to the bar. If it’s a large enough order, someone will probably offer to join you to ferry stuff back. Besides, who isn’t going to be your new best friend for bringing them a fresh cocktail?
“Working an Event in 60 Minutes or Less”
By Bruce Allen
I attend more than 150 business events every year. That’s a lot of crackers, cucumbers, cheese, cheap wine and name-badge spotting. Phew! It takes its toll and I’m not always capable of handling a full, two-four hour production from start to finish. During heavy event seasons, I’ve also had to cover two or more events in one evening. And, sometimes work or life commitments dictate how quickly I need to leave. Whatever the reason, I’ve learned a few things about maximizing an event without attending for the duration.
1. Arrive early. When possible, I might be the first person there. This allows me time to talk with organizers, association principles, etc. These are all good connections to have and explore. They can key me in on expected attendees, future activities and opportunities.