Tips of the Trade: What not to say
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By Illise Benun, marketing mentor
When you’re making your calls or meeting new prospects through networking, how the heck do you get them to agree to be on your e-mail list so you can stay in touch over time?
First, here’s what not to say:
“Do you want to be on my mailing list?”
Who would say yes to being on yet another list, especially without knowing what they’ll get?
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