Attack of the Cumulonimbi
Umbrellas prevent promotions from getting soggy
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Jason Nanus, vice president of business development at AAA Umbrella, Paramus, N.J., admits he feels a certain sense of accomplishment when walking down the street on a rainy day. He said there is a “specific pride” in knowing that some of the biggest companies with the biggest budgets choose his company’s umbrellas. According to Nanus, an umbrella is a great promotional item because “it’s applicable across the board.” He feels umbrellas can help companies break out of the mold of vertical marketing.
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- Companies:
- AAA Umbrella
- Peerless Umbrella
Laurence Liss
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