Attack of the Cumulonimbi
Umbrellas prevent promotions from getting soggy
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Gene Moscowitz, owner of Peerless Umbrella, Newark, N.J., had similar thoughts. He echoed the idea that the promotional value of an umbrella comes from its ability to be used by both men and women as well as by many different businesses. And, there’s more to umbrellas than just protection from the rain. Moscowitz said about 25 percent of his company’s business comes from patio and beach umbrellas. Resorts, restaurants, coffee shops and bars are always in need of shade in the summer months, and this presents opportunities to distributors.
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- Companies:
- AAA Umbrella
- Peerless Umbrella
Laurence Liss
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