Quiz: Do you know your demographic?
SUP. ?4U. WUT do u kno about teens? probs not a lot. but whatever, right? um, no. OMG it’s, like, so your bad.
I can’t take myself seriously writing this way anymore, so it’s time to go back to normal. However, I think you get my point. It might be the cornerstone of the teenage experience to feel you don’t fit in anywhere, but one thing’s certain: the rapid-fire abbreviations and
IM/text slang is one thing they all have in common. And it’s like a dog whistle to adult ears. We just can’t tune in.
Yet, in order to reach this demographic and truly understand what they want from an apparel promotion, understanding is the name of the game. To get you versed in the madness that defines the tween/teen market, we here at Promo Marketing put together a little quiz for you. Read on to see how you rate.
1. What is the year of fashion most tweens and teens are gravitating toward today?
A) 1980s: Neon, leggings and metallics galore.
B) 1990s: A flannel-accented return to the grunge period.
C) 1970s: Disco glam! Bring on the sequins and gold lamé.
D) 1920s: Everyone’s getting a bobbed haircut.
According to Samantha Bingham, director of sales and product development for Carrollton, Texas-based In Your Face Apparel, “Kids are looking for an updated version of the 1980’s pop-culture styles with bright bold colors and prints.” Although this is also true for all you style-conscious adults out there as well, the fun part about youth is that it’s a time for experimentation with fashion and style. Mixing prints and embellishments or trying different fabric combinations will be a hit with this group.
2. What is a tween?
A) An elvish folksong, as described by J.R.R. Tolkien in The Lord of the Rings trilogy.
B) A rare type of mushroom.
C) A young person between the ages of nine and 12. Not quite a child, yet not quite a teenager.
D) A teenager who doesn’t act their age.