Quiz: Do you know your demographic?
To dress teens and tweens, you must think like one
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2. What is a tween?
A) An elvish folksong, as described by J.R.R. Tolkien in The Lord of the Rings trilogy.
B) A rare type of mushroom.
C) A young person between the ages of nine and 12. Not quite a child, yet not quite a teenager.
D) A teenager who doesn’t act their age.
Answer: C.
Parenting magazine describes tweens as adolescents who are in transition, specifically, “perched between childhood and adolescence.” In a more broad sense, in terms of what they like and dislike, Bingham pointed to all things pop culture—TV, fashion, music and movies—as the main drivers of personal taste for both tweens and their more easily defined counterparts, teens.
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Christen Gruebel
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