TO TAG OR NOT TO TAG
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The necessity of identification is disputed; some organizations manage to function without any. “One does not need to have an identifier or belong to any organization to do business in the industry. It’s been proven again and again,” said Burger.
ASI takes a different stance. Fuhr said the organization works on the principle that an identification system is necessary to the industry. However, he was careful not to dismiss businesses without such an identifier. “I think each business has to make a choice that’s right for its own situation and its own business practices,” he said.
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- Companies:
- PPAI
- Promotional Marketing
Laurence Liss
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