Top Brands Inc. Looks to the Future with Ongoing Rebranding Approach
Top Brands Inc., an Oshkosh, Wisconsin-based, national marketing company and supplier, announced today its ongoing rebranding approach to align with the evolving incentive industry. New owners Pam and Gary Slavonic bring fresh energy and a renewed commitment to constantly push the industry forward.
"Top Brands is 55 years old, and we are in no way trying to forget the past, as we are here because of the past, but with new owners, Pam and Gary Slavonic. It is their time at Top Brands, and they have a vision of where they want to take the company," said Jody Running, vice president of sales for Top Brands Inc.
One of the most striking changes in Top Brands Inc.'s visual identity is its new, corporate logo. Designed in-house, the new logo represents the current culture of the Top Brands Inc. team. The graphic symbolizes progress and growth, where every moving part contributes to the whole. In addition to spelling out the company name, the logo utilizes its acronym to create balance and reflect the forward-thinking direction that Top Brands Inc. stands for today.
"The pace of change within the incentive industry is breathtaking, and we know how vital it is to stay ahead of emerging trends to effectively connect with a rapidly growing audience," said Gary Slavonic, president of Top Brands Inc.
Top Brands Inc. has initiated a multifaceted approach to its rebranding efforts. "Over the past several months, we have been laying out the groundwork for the next evolution of Top Brands and we can't wait to share it with our customers," said Pam Slavonic, owner and CEO of Top Brands Inc.
Top Brands Inc. also is introducing a redesigned, updated website. View it at www.top-brands.com.