Top Ten Reasons Why Promotional Products Distributors Fail

8. They wait for the customer to call them.

Many PPDs don’t want to “bother” their customers. I’m not suggesting you call every day, but become a business partner with your customers. If they typically order pens twice a year, call them four to five months after their last pen order or sooner if there is a special buy on the particular type/brand of pen they prefer. If a customer is an exhibitor at a March trade show, call him or her in November or December to start planning giveaways for the show. If you track these kinds of purchases and get the customer started on them early, you won’t be shuffling at the last minute trying to pull the rabbit out of the hat because the customer failed to call you early enough.