In a letter to members, PIA president and CEO Michael Makin revealed that Toshiba America Business Solutions, creators of National No Print Day, has decided not to go forward with the event. Makin detailed a conversation he had with Toshiba USA representatives yesterday.
"Last evening I had a lengthy conversation with Bill Melo, Toshiba USA's senior vice president of marketing, services and solutions regarding its ill-conceived initiative," he wrote. "Mr. Melo was quite "concerned" with how the campaign had been received by the commercial printing industry and stressed it was never the intent of his company to disenfranchise or insult our industry."
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.