PM: Why did you choose tote bags?
SF: I chose a tote bag because we were approaching summer and many people in this community go to the shore. I thought the tote would make a great beach bag, kids’ camp bag or even a unique book bag.
PM: Can you tell me about the totes’ design and what type of imprinting method was used?
SF: The tote bag featured the Red Cross “Hero” logo screen printed on the front of it.
PM: Where did you get the bags?
SF: The bags were from Vitronic [Promotional Group].
PM: How did you integrate the
promotional totes into the overall fundraising effort?
SF: The executive director took them to all of her speaking engagements and they were displayed in the office on a T-stand with a sign right in front of the doorway at the welcome desk. We also received news coverage of the fundraising in three different newspapers which drew attention to the cause and to the totes.
PM: Overall, would you rate this promotion to be a success?
SF: Yes, because the Red Cross met its fundraising goals and the program brought awareness to the Red Cross’ cause and to the Heroes program. The donation of the bags allowed everyone to take part in helping the Red Cross regardless of financial status. If people couldn’t afford to give $1,000, they could still participate by purchasing a $10 tote bag. Additionally, the donation of a promotional product versus a traditional monetary donation made for a great story which attracted media attention and generated exposure for the selling of the Red Cross tote bags.
PM: For nonprofits on the whole, what are some of the benefits of using promotional products?
SF: Promotional products are a great vehicle for bringing recognition to any event or cause. Once the organization gets the attention of the public or whoever the target audience is, then they have the opportunity to share [its] message. Promotional products can bring excitement to a fundraiser or an event as giveaways. Participants will take the item home and remember the cause every time they use