Trade Only Rebrands to Customer Focus
Trady Only has rebranded itself to Customer Focus, effective March 1. The move reflects the Costa Mesa, California-based company's commitment to providing Web technology to its increasingly global customer base.
As a result of its cloud-based solutions gaining traction in the sign, apparel and print industries, as well as the original target maker of promotional products, the company decided on the rebrand to Customer Focus, which shares the name of the software company Trade Only purchased in 2005 when it was looking to expand to offer full business management solutions.
“Trade Only is a meaningful name in Europe, where we started out, as it indicates adherence to the supplier/distributor/end-user supply chain, of which this company has always been very protective," Philip Shehadeh, vice president of sales and marketing at Customer Focus, said. "However, the term isn’t very common in the United States, so it didn’t have that resonance with what we stood for over here. Moreover, as we’ve continued to expand into other verticals outside of the promotional products industry, it seems fitting to explore a name that better reflects our company’s overall ethos.”
“Customer Focus isn’t just our name, it’s our brand–it is truly what we stand for," added Julie Henderson, president at Customer Focus. "Essentially, it is our consistent investment in rigorous research and development that allows our team to provide cutting-edge Web technology to our customers, allowing them to grow their businesses.”
For more information, visit www.customerfocus.com.