On the 
Road Again

The Ideal Incentive
Mike Landry, director of special markets, TUMI, available through industry supplier Indigo, Mount Prospect, Ill., explained the landscape of the travel marketplace. "In the promotional products channel, smart distributors have learned that there is a market for upscale travel goods and business cases with any customer of theirs that has a 'road warrior' culture," he said. Bureau of Transportation Statistics show that more than two-thirds of those who travel for business are professionals in management and sales positions. "Sales managers love gifting and incentivizing their sales forces with something that they will use in the course of their day-to-day business," said Landry. "This drives a lot of our business in our business case segment."