Traveler's Check
The basics of selling business and travel bags
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Sean Norris
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In other words, business bags get used. A lot. "These bags are effective as promotional products because they are daily-use items for nearly every corporate or business professional, or at least anyone who carries a laptop or files," Rehm said.
Rehm noted that gym bags and duffels are popular giveaway items for corporations that run incentive programs to promote employee wellness. "When we originally began our fitness line … we never imagined how much of its success would come from corporate wellness programs," he explained. "Everyone needs a place to put their fitness towels, change of clothes, yoga mat, exercise band, pedometers, hand grips, jump ropes—why not make it a branded bag?"
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- Companies:
- Ad Products Bazaar
- BagWorld
- TRG Group
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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