Treat your supplier as a design resource.
For caps and headwear promotions, going off the beaten design path is becoming necessary. With new imprinting technologies becoming more widely available, there's simply no excuse for a boring logo. But if you're feeling stuck in finding just the right way to incorporate retail trends into your next hat promotion, there is help to be had. According to Steve Byrens, national director of sales and marketing for Carson, California-based Seabell International, the company considers itself to be more of a "design house" than mere supplier. He noted that many clients allow his team to speak directly to the end-buyer to help ease the creative process and come up with a one-of-a-kind promotion that is sure to turn heads.