Trends in comfort and sleepwear

By Elise Hacking Carr

I’ll admit that I’m not winter’s biggest fan. However, I do enjoy shielding myself from freezing temperatures … preferably in the confines of the family room in my house—lounging on the couch with my two adorable cats (and husband), watching television with the fireplace burning in the background (very Currier and Ives, right?).

Whether I’m wearing my comfy robe, buried underneath layers upon layers of fleece blankets, or both, it doesn’t get much better than that. I know I’m not alone. Have you ever heard anyone say, “I hate feeling comfortable”? I dare you to say: “Why, yes, I have.”

Fall will soon turn into winter and we eventually will hear more weather reports predicting six inches of snow (hey, I live in the Philadelphia region and that’s enough for me). So think of your clients shivering in their homes, without a blanket or decent pair of flannel pajamas in sight. You can prevent this sad scenario—especially for those living in Minnesota or Buffalo.

Show them some of the comfort and sleepwear styles below.

In addition, turn to page 78 in Promo Marketing’s October issue for more comfort and sleepwear options.

Long Live the T
Snuggle up with the ComfortBlend EcoSmart Long Sleeve T-Shirt from Hanesbrands Inc. Made with 50 percent cotton and 50 percent polyester (5 percent recycled), this T-shirt keeps you warm and toasty. It is available in sizes S to 3XL and in 10 colors.

Fall for Fleece
End-users will want to stay in bed an extra five minutes in Landway International's Somerset Fleece Pant. Made with 100 percent spun polyester and fitted with an elastic waistband for extra comfort, this cozy fashion statement comes in black, maroon, navy or charcoal. Unisex sizes run XS to 4XL.

Blanketed in Color
Our favorite day at camp was tie-dye day. Our one complaint? The stained tie-dye hands that seemed to last all summer. The Tie Dye Blanket from Southern Umbrella Company Inc. lets users relive summer camp fun without the stains. The polar fleece 220 gsm blanket measures 50x60” and comes in green, orange, pink, red or royal.