As people mind their wallets and the environment, reusable drinkware options continue to rise. End-users are more likely to keep using the free mug or tumbler they received, and that means a lot of eyes on your client’s logo. We spoke to three of the industry’s top drinkware suppliers to find out what trends end-users will appreciate the most.
1. Add a Little Color
Nick Augustine, national sales manager for ADG Promotional Products, Hugo, Minn., explained that one drinkware trend he has seen recently is the use of bright colors. “Bright colored items seem to be leading the charge for ADG right now,” Augustine said. “Color is the spice of life. Having a bright color not only makes the item more appealing, but it draws attention to the imprint you are placing on the piece.”
2. Light It Up
Just like bright colors, light-up features catch people’s eyes and add a fun aspect to the cup. “We sell a large variety of lighted drinkware,” Mike Kalamaras, president of HOWW Manufacturing, Barrington, Ill., said. “Our electronics are universal, so we can insert the correct L.E.D. color to complement the customer’s logo.”
3. All About Acrylics
When deciding which type of material the client would want for the drinkware promotion, Augustine suggested giving acrylic a try. “Acrylic products are less expensive to ship, and they allow for more creative molds and designs,” Augustine said. Acyrlic drinkware items also are easier for an end-user to throw in their bag and take along.
4. Check Out Ceramics
Leon Lazarus, director of marketing for Logomark, Tustin, Calif., suggested choosing ceramic items (instead of plastic or acrylic) to give the promotion a more valuable feel. “Higher-end ceramics seem to be trending up at the moment,” Lazarus said. “Ceramic is great for heat retention, does not interfere with the flavor of hot drinks, and is usually microwave- and dishwasher-safe. The higher-end designs make it an attractive gift with high-perceived value to the end-recipient. A gift that can be used in their home or at work.”
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.