5. Go Big
Another feature that improves the promotion and that end-users appreciate is larger sizes. “We see a trend toward larger ounce size cups being used,” Kalamaras said. “We have a large selection of sizes, and are selling many more 20 oz., 24 oz. and 32 oz. tumblers and mugs now than in previous years. The drink promoters seem to be supersizing the promotions, giving the user more bang for their buck.”
6. Grab and Go
People bring their tumblers and mugs to work, to the gym, and while running errands. Augustine explained drinkware has to be resilient enough to handle travel. “A good tumbler or mug needs to be durable, have a good lid and be able to fit [in] a cup holder,” Augustine said. “Most people are using these products on the go, so it is extremely important that it is dependable, will prevent spills and sits in the cup holder of their vehicle.”
7. Make It Personal
Customization makes the recipient feel important, which makes it more likely they actually will use it. “The HDI (digitally printed) drinkware items we carry are capable of variable data imprinting,” Augustine said. “Some of the coolest jobs we have been running include individual personalization. This can include text or photos. One of the more popular themes are sports teams imprinting with a full-color design, but on the opposite side, it features a player’s photo and name, or a season ticket holder’s name and seat information. When you personalize a product like this, the value is significantly increased and it becomes a collector piece.”
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.