Tri-Mountain Launches New Line, "Lilac Bloom by Jennifer Tsai"

"It probably goes against conventional wisdom to release an all-women's collection in the promotional products space—industry insiders might think it's a lot of SKUs to manage or that women don't need this," said Jennifer Tsai, lead women's designer and vice president of operations for Tri-Mountain. "But I am convinced that women not only deserve to have the choice to wear something that makes them feel feminine and confident, but that they want this choice."