Trimark CEO Discusses Polyconcept Acquisition and Apparel Forecast for 2011
When Polyconcept North America (PCNA) announced that it acquired Toronto's Trimark Sportswear Group on April 15, it made PCNA the largest promotional products supplier in Canada. While the company already had a significant presence as the parent company of Leed's, Bullet and JournalBooks, the purchase was PCNA's first move into apparel, the promotional products industry's largest category.
Although the addition of apparel to its lineup marked a change for PCNA, for Trimark Sportswear Group, it is "business as usual ... only better," according to Derrick Milne, CEO. "There will be no jobs eliminated as a result of this transaction. Trimark will continue to operate as an independent company, although we will cooperate and coordinate with our sister companies, Leed's, Bullet and JournalBooks, in how we approach our distributors," he said.
With more than 35 years in the apparel business, Trimark Sportswear Group is not lacking in experience in the clothing or promotional markets. In addition to its five in-house brands, the company obtained the exclusive activewear license for the 2010 Vancouver Olympics a few years back, which is when they were first approached by PCNA. "Sometime later, in 2008, we began a dialogue that led to negotiations toward an acquisition which we came very close to completing before the economy collapsed," Milne explained. "The strategic fit between the two organizations that existed then continues today and we renewed our discussions in late 2010, picking up where we left off."
Milne, who has been with Trimark Sportswear Group since 1995, will remain as CEO and will join PCNA's strategic planning committee. Among other duties, he will work with the other PCNA brands on cross promotions and combined events. "For the first time in Canada, distributors can partner with an organization offering leadership in both hard goods and soft goods," he said.
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.