Trimark Sportswear Expands with Focused Launch in the United States
Polyconcept North America (PCNA), the Pittsburgh-based parent company of Trimark Sportwear, Leed's, Bullet and JournalBooks, today announced the first phase of the expansion of Trimark Sportswear into the United States as Trimark Powered by Leed's. Leveraging the service and production capabilities of Leed's, Trimark will launch into only two specific regions of the U.S. on July 9. The new offering will deliver full-service, decorated apparel to distributors in the greater Illinois and Maryland areas, with further expansion planned throughout 2013.
Two apparel veterans have been hired by the company to represent the Trimark line. Michael Snyder joins Trimark as director of U.S. regional sales and national accounts, and will manage the northern Illinois and Wisconsin territory as well as national accounts. Snyder's 20 years of apparel experience spans retail, global sourcing, design and merchandising, and his recent positions include director of sales and marketing for Tri-Mountain Apparel and vice president of sales for Hartwell Apparel.
The territory consisting of Maryland, Virginia, Washington D.C., Delaware and southern New Jersey will be managed by Scott Stokes. Stokes has 16 years of experience in the promotional products industry as both a distributor and a supplier, spending five years as promotional products manager at Corporate Express and 11 years as regional sales manager for Vantage Apparel. Snyder and Stokes will focus solely on Trimark apparel and will operate separately from the existing PCNA sales force which represents Leed's, Bullet and JournalBooks.
"We are thrilled to see Trimark expand into the U.S. They have designed a collection of apparel styles that is unlike anything available in the market today," said Sharon Willochell, chief operating officer of Leed's and general manager of Trimark Powered by Leed's. "We are happy to be in a position where we can leverage Leed's strengths to bring Trimark's products to the market and to change the way people think about promotional apparel."
For more information, visit www.trimarksportswear.com.
Related story: Polyconcept Corporate Office Relocates to U.S., Housed Within Leed's Offices