Triumph by BIC Graphic Brings Calendars to Life with Augmented Reality
BIC Graphic, Clearwater, Fla., has brought augmented reality to calendars with its Triumph by BIC Graphic line. Known for innovative designs and eye-catching imagery, the line of calendars has upped the ante and incorporated the latest technology to bring its imagery to life.
Using the custom-designed Pixaction app, simply scan each month’s image to see high-quality video content. Augmented reality is a new and better solution to QR codes. It’s used on bus shelter advertising and in magazines, packaging, retail signage and more. With the ongoing growth of smartphone usage, it’s natural that advertisers and organizations want to create interactive messages that will engage customers and provide higher conversion rates.
Calendars are a natural fit for augmented reality. With each month’s image, a new message can be conveyed. The recently launched “Moments in Motion” calendar by Triumph by BIC Graphic offers a monthly image with embedded video and sound—a mix of scenes found in nature and activities such as surfing and parachuting. BIC Graphic is researching further expansion into its range of stock products using this technology, but feels the largest opportunity will be within the custom segment, where customers can utilize their own video to tell a story or provide a solution.
Download the custom-designed Pixaction app, scan the image and see for yourself how it comes to life!
For more information, visit www.norwoodbic.com.