Customized cap promotions give a personal touch: Turn Heads
2. Stay on top of retail trends
Both Byrens and Krakow emphasized the importance of retail trends in customized promotional caps. In a way, the ability to mimic the consumer vibe is what makes these promotions so effective. “If you’ve seen someone wearing it on their head, we can make it,” Krakow said. The signature looks that are currently trending are fabrics, including sports meshes and eco-friendly organic cottons; styles such as flat-bill hats (with higher crowns); and design details such as distressing, camouflage panels and distressed visors, Byrens pointed out. Simply, “It can’t look like a basic hat,” he added.
3. Let the logo pop
With all the design enhancements on the actual cap, it’s important to not leave the imprinting in the dust. Embroidery, while effective, is not always practical on designs that have a lot of detailing or caps made from heavier, brushed cotton, Byrens explained. He’s found that using woven labels
(a patch affixed to the front of the cap) is a way to solve the detail issue, because, “You can create any image and very tiny lettering … [it’s] much better than embroidery thread because it has inherent thickness to it that can’t accomplish fine detail.”
In the same vein, Seabell International is also doing patches with special effects such as frayed edges, dye sublimation and even those that look like rubber or metal in order to achieve an alternative look. Krakow’s team has also been getting more creative with imprinting: “We are having a lot of fun with liquid metals, laser cut appliqués, screen printing and sublimation.” Trims and accents, he added, are also ways to add excitement to an embellishment.
4. Guide clients on the “other stuff”
Design and creative elements aside, there are still other ways to ensure a successful cap promotion. Here are a few more facts to know: