Customized cap promotions give a personal touch: Turn Heads
• Size. According to Byrens, there are 10 hat numbers and the most popular are: 7", 7 1⁄8", 7 1⁄4" and 7 3⁄8". He recommended hitting those sizes to satisfy about “90 percent of the population,” and going to an alternative style with the same logo and presentation to accommodate those who need bigger or smaller sizes.
• Silhouette. “Most of the trends right now are for silhouette,” said Krakow. “We are seeing a lot of activity in driver and fedora styles.”
• Control. With custom ordering, end-users can have a say in every last detail of the finished product, and minimums are kept low. “We can do as little as 288 pieces and make a signature line rather than the look of something that’s stock and sent to a local embroiderer,” concluded Byrens.