George Gershwin. DJ Jazzy Jeff and The Fresh Prince. The Beatles.
Three of the most unlikely song stylists to be placed on the same list? Probably. But the one thing they have in common is each wrote a musical homage to rising temperatures.
So, if their lyrical theories about summer are to be believed, the livin' is easy (Gershwin), you can probably unwind (DJ Jazzy Jeff and The Fresh Prince), and it's all right because here comes the sun (The Beatles)!
The promotional products industry might not be so effusive as to greet the entire season in song, but there's no denying there's something about the summer that makes you feel a little lighter, a little more mellow. And for distributors, the selling environment gets a little more friendly. Tap into the collective contentedness with a well-placed wearables sales pitch. Here are a few things to remember as you take your place in the sun.
Make Room in the Schedule
With the promise of beach days comes boardwalk charity runs. As the outdoors beckon, company barbecues take shape. The season engenders outdoor activity. "Summer has tons of events that bring business to distributors," emphasized Todd Proffit, marketing director for Anaheim, California-based Alstyle Apparel.
But it's not only the golf tournaments and walk-a-thons that create opportunities, noted Heather Brunner, marketing manager for Sharon, Massachusetts-based Charles River Apparel. She pointed to bike, swimming and road races, as well as regattas and summer camps, as but a few other avenues where promotional apparel is needed.
The fun, however, is not summer-exclusive. Both Proffit and Brunner have found season-specific styles to have legs year-round. Proffit pointed to Alstyle Apparel's cheer shorts as one example. "You would think [they] would sell only during summer months, however we have good traction all year round," he said. And although a particular weather pattern might put styles such as shorts top-of-mind, emphasizing an item's versatility only means greater marketing reach for end-users.