Wearable promotions and imprinted material have an bright future

Family Feud:  Fashion vs. Function

Is trendier apparel a better choice when the weather warms up? Two promotional products professionals weigh in:

Survey says: Here’s your place in the sun.

“I do believe that trendy pieces are more popular in the summer for promotions because the weather has most everyone feeling good about what’s going on around them and they want to be current with the new trends.”

—Todd Proffit, marketing manager, Alstyle Apparel

Promo Marketing says: A few dominant runway trends for summer 2010 that can be translated for our purposes are athletic-inspired meshes as well as white and yellow color choices.

Survey says: Not necessarily.

“I wouldn’t say that. During the spring and summer, you have fundraisers, charity events, sales and employee picnics, and golf events. Customers are looking for … your best-selling and best-priced basic items. This time of year you find a lot of very large events so budgets are tighter as to what the client can afford for a lot of people.”

—Lori Anderson, marketing manager, River’s End Trading Company

Promo Marketing says: Stick to the always crowd-pleasing, yet budget-friendly T-shirts, tote bags and polo shirts for summer events.

George Gershwin. DJ Jazzy Jeff and The Fresh Prince. The Beatles.

Three of the most unlikely song stylists to be placed on the same list? Probably. But the one thing they have in common is each wrote a musical homage to rising temperatures.

So, if their lyrical theories about summer are to be believed, the livin' is easy (Gershwin), you can probably unwind (DJ Jazzy Jeff and The Fresh Prince), and it's all right because here comes the sun (The Beatles)!

1 2 3 4 5 6 7 8 9 10 All Next »

0 Comments

View Comments

Places:
Anaheim, California

Summer Stock