Two-Fifths of Americans Don't Trust Companies with Logos They Don't Like
It would appear that companies should be more concerned about their branding, as a new survey has revealed that 41 percent of Americans don't trust companies whose logos they don't like.
The research, conducted by The Logo Company, polled a total of 2,196 people from across the U.S. as part of research into brands and marketing.
Respondents were initially asked what they thought about companies and brands whose logos they didn't like, to which 41 percent said that they didn't trust them. They were then asked if a company's logo made a difference to whether they bought or used anything provided by them, to which 32 percent of those polled said that they wouldn't buy or use anything from a company or brand whose logo they didn't like.
When asked why they wouldn't trust a company whose logo they didn't like, 63 percent said it was because it made the brand look "cheap" if they had a badly designed logo.
Were then asked to state the main reason they chose a new brand of product, a majority of those polled, 59 percent, said it was the packaging, while 38 percent said it was the logo.
When asked what they thought made a good logo, 44 percent of people said they liked it to look "simple," while 41 percent thought "color" was more important.
"We weren't all that surprised to find out that people might be put off by a bad logo, as we've seen quite a lot of shockers in our time here at TheLogoCompany," said Kevin Booth, operations director at TheLogoCompany. "However, to find out that some people wouldn't buy from or use a brand purely down to a poorly designed logo was quite interesting to see."
For more information, visit www.thelogocompany.net.