Unilever's Shaw, General Mills' Kermisch To Lead Brand Activation Association's Board of Directors
Holbrook becomes chairman emeritus.
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The Brand Activation Association (BAA), formerly the Promotion Marketing Association (PMA), has announced that Marc Shaw, director of shopper marketing for Unilever North America, has been elected chairman of the board and Pam Kermisch, integrated communications director for General Mills, has been elected the new vice chairman for the 2013-2015 term.
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