Unilever's Shaw, General Mills' Kermisch To Lead Brand Activation Association's Board of Directors
The Brand Activation Association (BAA), formerly the Promotion Marketing Association (PMA), has announced that Marc Shaw, director of shopper marketing for Unilever North America, has been elected chairman of the board and Pam Kermisch, integrated communications director for General Mills, has been elected the new vice chairman for the 2013-2015 term.
The current chairman of the board, Jim Holbrook, executive vice president of marketing at Post Holdings, now becomes chairman emeritus. Shaw, Kermisch and Holbrook will play key leadership roles in helping transition the 102-year old organization from PMA into the BAA. They will also head-up a board of directors consisting of marketing executives from the leading global brands, ad agencies and law firms.
In his current role at Unilever, Shaw is responsible for shopper marketing and process excellence. He is also a member of the marketing to Shoppers Leadership Team. Prior to joining Unilever, he had a broad range of marketing experience having worked for Ogilvy and Kraft/Nabisco on a variety of leading global brands.
In her current role at General Mills, Kermisch is responsible for developing integrated marketing campaigns for such brands as Cheerios, Lucky Charms and Wheaties. Prior to her current position, she worked on a variety of brands at General Mills, including Yoplait, and held various marketing communications positions throughout the company.
As the executive vice president of marketing at Post Holdings, Holbrook has responsibility for a number of well-known cereal brands. He began his career at Procter & Gamble and prior to that held a variety of executive positions at Ralston Purina. Before joining Post Holdings, Holbrook was CEO of EMAK Worldwide, a family of marketing agencies including Upshot, Equity Marketing and Neighbor.
"We are very fortunate to have Marc, Pam and Jim leading the BAA Board during this critical transition period," said Bonnie Carlson, BAA president and CEO. "It is appropriate that executives from companies representing some of the world's leading brands will oversee the Brand Activation Association becoming the leading resource for brand activation."