Unisource Worldwide to Host Series of Strategic Branding Conferences
Unisource Worldwide Inc., Norcross, Ga., will host a series of Unisource Strategic Branding Conferences, with the initial meeting scheduled for November.
“Maintaining, protecting and growing a brand is vital to the financial success of any organization,” said Stéphane Dagenais, senior director – marketing for Unisource Worldwide. “The Unisource Strategic Branding Conference series will combine industry expertise with Unisource’s Brand Efficiency platform to help customers find their unique value proposition and point of reference in the marketplace. The objective is ultimately to help them set their company apart from the competition and generate greater profitability.”
The first Unisource Strategic Branding Conference will focus on the Hotel & Lodging industry and will be held on Nov. 8, 2013, at the St. Andrews Club & Conference Centre in Toronto. The conference will bring together established hotel and lodging, and marketing experts to discuss current issues, best practices, and innovative new ways to maintain, protect and grow an organization’s brand.
Among the currently scheduled featured speakers are:
- Dr. Chekitan S. Dev, Cornell University School of Hotel Administration
- Julie Cottineau, founder and CEO, BrandTwist; former vice president – brand, Virgin Group
- Chris Crenshaw, vice president, STR (Smith Travel Research)
- Tony Pollard, president, Hotel Association of Canada
For up-to-date information about the Unisource Strategic Branding Conference – Hotel and Lodging, follow Unisource Facility Solutions on Twitter at @Unisource_Clean or visit the Unisource Strategic Branding Conference, Hotel & Lodging website.