What Makes it Different: The brushed aluminum frame features an ultra-bright LCD L.E.D. screen with 480x234 pixels—even with the lower power consumption technology photos look sharp.
How to Sell it: "These are a great way to introduce a new car or residential home development by uploading images and placing them strategically at events," said Peter Hirsch, MAS, owner of Houston-based Hirsch Gift Inc. "Sports teams have also used them as gifts for suite holders, sponsors and season ticket owners, as we can either pre-load videos or images of the teams."
Clock and Weather Station from Logomark
Why We Love it: The sleek shape is reminiscent of something that would be found on the Star Trek Enterprise. (The J.J. Abrams rendition, of course.)
What Makes it Different: The comprehensive display of date, time and weather conditions helps you plan your day, and its usefulness will get a prime location on any desktop.
How to Sell it: Play up the time theme ("It's time to…) or tie into the weather aspect (We'll be there for you, rain or shine.). Use it as an executive gift, raffle it off at tradeshows (drop your business card for a chance to win) or create a gift-with-purchase incentive program (order $500 or more by a specified date to receive the gift).
The traditional design aesthetic never goes out of style. It's elegant but comfortable, classy yet unfussy. While lawyers and bankers may come to mind, you don't have to have a corner office to enjoy this style. Since fine craftsmanship is the hallmark of traditionalism, a higher price point may be in order to get the attention of these executives.
Dual Format Avenue Desk Daily/Weekly from Castelli North America
Why We Love it: The patented dual system for keeping track of daily and weekly appointments is just plain smart. By using half pages for daily notes inserted in between weekly spreads, you can record everything from the mundane to the important.
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at firstname.lastname@example.org.