What Makes it Different: Logos can be debossed on the metallic blue, orange or black cover for that elegantly understated look. And the interior includes an address book and extensive reference section for even more value.
How to Sell it: To customize even further, include additional tip-in pages to make this planner an even more sound investment.
The Zen Gift Set from K&R Precision Corp.
Why We Love it: The cast iron construction gives the set substance, which is contrasted with the Zen design that softens the overall aesthetic.
What Makes it Different: The teapot has a loose-leaf tea filter to create the perfect blend for your individual taste, and the set is completed with two cast iron teacups—perfect for sharing.
How to Sell it: This gift set would be a great addition to merchandise sold at local tea and coffee shops. Use it as an executive holiday gift. Create a two-part promotion: send prospective customers an invitation for afternoon tea and bring gourmet tea to the sales call; once the deal is closed, give the gift set as a welcome/thank-you gift for becoming a new customer.
Kermit the Frog may think it's not easy being green, but we beg to differ. With more and more importance being placed on sustainability, the promotional products industry has answered the call with an extensive variety of eco-friendly items.
To appeal to the environmentalists, look for items constructed from natural fibers or recycled materials in color palettes of soft creams, rich browns and earthy greens. For clients with specific compliance requirements, check with suppliers to get applicable certification documentation.
Floral Biz Cards from Gempire/Floral Promotions
Why We Love Them: Giving someone a business card with a back panel that can be removed and planted is memorable and sends a great environmental message. When the wildflowers bloom, customers will think of who gave them the seeds.
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at firstname.lastname@example.org.