What Makes Them Different: The handmade 100 percent recycled linen paper dissolves as the flowers and herbs grow. Several standard seed mixes are available—marigolds and cosmos mix, sweet alyssum and baby's breath mix, black eyed Susan or bail—and custom mixes can be created for the perfect floral statement.
How to Sell Them: "Play up the theme with taglines such as 'Come Grow with Us,' 'Business is Blooming,' 'Plant a Seed' or 'Watch Your Investment Grow,'" suggested Harvey Mackler, MAS, president of Tampa, Florida-based Gempire/Floral Promotions. "Since growing a business is universal, the cards can be used in almost any industry from banks, mortgage brokers and insurance companies to utility companies, waste management firms and landscapers to name a few."
Eco Swanky Pen from Points of Light
Why We Love it: The 5.5" pen has a recycle symbol on the tie/clip, which shows users that is made from bamboo and recycled plastic.
What Makes it Different: The Eco Swanky pen, which is made from bamboo and recycled plastic, features a smiley face plunger that will make you grin every time you use it.
How to Sell it: In addition to targeting the environmental market, look for ways to incorporate ecological products into trade shows, sales meetings and tourism destinations.
Whether or not "savvyist" is a real word or not is up for debate, but we feel it suits the tech set. Technophiles everywhere crave the latest electronic devices to make their lives easier—and more fun. Choose products that enhance their tech experience—and help keep devices fully charged, protected and ready for use at any time.
AC/DC Power Adapter/Charger from Tomax
Why We Love it: The full-color imprint on the adapter face will grab attention for every use—giving you the brand impressions every advertiser wants.
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at firstname.lastname@example.org.